Problem
Design a product name, identity and packaging for wine, showing a range of three items (i.e. white, red, rosé, etc.) and a branded gift box.
Solution
I chose to create a Portuguese Wine brand because I am half Portuguese. The word "desabafar" means to "unburden" or "let off steam." I felt this would be the perfect name as drinking wine is a common way to forget about your problems. I used the tile designs as they are a known symbol of Portugal. This wine is aimed towards younger North American adults, aged around 19-35.
Software
Adobe Illustrator
Back to Top